Little Images expands in 2018 & 2019

A year-end report from Peter Keay, founder of Little Images

The fall of 2018 was one of our most productive times yet at Little Images.

I personally have needed to focus on financing personal, business, and non-profit endeavors – I’m now a full-stack developer building an application for launch in January, as well as a tech podcast producer and writer. My apologies to those who have found me unresponsive or inactive for most of the past 12 months.

But Little Images staff forged ahead.

Over the past four years, we’ve compiled information on Christianity and circumcision that was unavailable, hard to find, or poorly presented and have communicated it to thousands of Christians. Now, for the past four months we’ve been working on three distinct projects:

1. We’re deploying a redesigned website. Our current site was nice when launched over four years ago, but the explosion of mobile browsing, the reduction of the average user’s attention span, and the progress of design sensibilities means we must have a more interactive, focused experience.

2. We’ve received another batch of our booklets for Christians – 2,000 this time – and are sending them to pastors, seminarians, Christian parents, and supporters looking to distribute them.

We’re also posting an updated version of the booklet to Amazon, the third most popular search engine on the Internet, as a $0.99 e-book resource for Christians looking for information on circumcision – whether they’re researching for some project or presentation or researching because they’re counseling or expecting.

This and other Little Images items are available for purchase.

3. And we’ve increased our content production, reaching tens of thousands of people each month with simple videos and targeted Instagram and Facebook content. I’m very thankful to Joe Mencarini for his incredible work in all these areas. We’re figuring out how to reach Christians online.

All of this was done on less than $1,000 in donations in 2018, with the exclusion of a generous $2,000 donation we just received a few days ago, and which will help greatly as we kick off 2019.

As always, we’ve continued direct outreach over social media and in-person interaction, presenting on the circumcision issue to birthing support groups, college groups, and distributing informational materials and referrals to Your Whole Baby or American Circumcision where appropriate.

2019 will see more volunteer work, more varied short-form videos as we continue experimenting with reaching the Internet, and a return to our work on i2 Research Hub. Whether Little Images receives one thousand or one hundred thousand dollars in donations in 2019, we’ll level up our GuideStar profile to provide more transparency.

We worked to ramp up our daily organic social media reach with Christians over Fall 2018.

Little Images expenses totaled $3123.35 in 2018. We took in $924.60 of donations during the year, again with the exception of a $2,000 gift at year end which will help tremendously in 2019. The remainder of expenses were covered by staff. Details are available on this public spreadsheet (fully pictured below), with reports of income and expense items available if requested.

Little Images expenses totaled $3123.35 in 2018. We took in $924.60 of donations, plus one generous $2,000 year-end gift.

I’m deeply thankful for the donations of all our supporters. If you believe the work we do is valuable, especially on such a tiny budget, please consider becoming a recurring sponsor.

Our own staff, myself included, covered a majority of expenses in 2018.

Regardless of whether that situation continues or improves, in 2019 we’ll take the position we’ve worked so hard to achieve – one as a trusted voice on children’s ethics for Christian communities – and turn it into the year of most dramatic change, and the greatest number of protected children, that we’ve seen yet.

Warmly yours,
Pete Keay, Founder
Little Images Inc. 501(c)(3)